10 Best Practices for B2B Blogging

By | June 16th, 2017|Branding, Creative Agency, SEO|

For Business-to-Business (B2B) companies, writing frequent, thought-provoking blogs per month will attract more traffic to your site and sales leads compared to companies that do not blog. A good blog is a lot of work, but statistics support that blogs are good for business. Well written and relevant entries help establish the authoring company as [...]

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6 Ways to Socialize Your Website

By | December 13th, 2016|Mobile, Website Design|

The internet can seem like a pretty impersonal place, especially when websites err on the side of being too clinical, and not at all focused on the visitor. Oftentimes, the ability to make a connection with a brand is hidden behind contact forms and seemingly dead end communication methods. With no easy way to interact [...]

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Keyword Research Tips for New Websites

By | November 8th, 2016|SEO|

If your company has just launched a new website, you’re likely preoccupied with the technical details and making sure that there’s a good user experience that makes sense. It’s a lot to think about, but don’t forget the importance of proper SEO, especially as it relates to keyword strategy. By proactively following SEO best practices, [...]

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How to improve SEO by using SlideShare and LinkedIn

By | October 11th, 2016|SEO|

As you’re likely well aware by now, SEO is so much more than just the elements you can effect on your company’s website. There’s onsite and offsite SEO, and the various social platforms where you have a company profile also have their own SEO considerations to keep in mind. By properly optimizing for SEO across [...]

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How to Avoid a Google Penalty

By | August 30th, 2016|SEO, Website Design|

In order to serve up only the most relevant and high-quality search results to users, Google is constantly changing and fine-tuning their search algorithm. Sometimes these changes are almost imperceptible and result in no real change in ranking for a company website (and related blog posts). Other times, Google almost completely changes the rules of [...]

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7 Strategies to Improve Email Open Rates

By | June 21st, 2016|Email|

Improve your email marketing. 7 Strategies to Improve Email Open Rates Despite changes in digital marketing mechanisms over time, email marketing is still a powerful tool. To put it in perspective, a popular book that relates to the subject, Permission Marketing by Seth Godin, is over 15 years old but still [...]

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Mobile-Friendly Websites Equal Higher Search Rankings

By | April 25th, 2016|Mobile, Website Design|

Mobile-Friendly Websites Equal Higher Search Rankings We’ve all been there. During a hectic day at work or running errands, you realize you haven’t eaten since breakfast. With little time to waste, you pull into the nearest parking lot and use your  mobile device to search for “local lunch pickup.” When you click on [...]

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