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Reshaping a Brand

Elgin Master Chorale, formerly known as Elgin Choir Union, needed a new logo that would reintroduce the renamed organization to the public. The revised logo remains traditional with a touch of modern flair inspired by the arts. The design is influenced by sheet music symbols, a conductor’s baton and shaped to form the signature "E" from the

Elgin Master Chorale name.

IDENTITY SYSTEM

WEBSITE DESIGN

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