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Smeraldina2018-01-09T07:45:15+00:00

Project Description

DELIVERING BRAND RECOGNITION, ONE BOTTLE AT A TIME

Smeraldina, an Italian-based bottler and distributor of premium artesian water, was looking to enter the U.S. market. Blu Sky used focus-group research to identify a lack of brand name recognition in the states and crafted a new brand specifically for the U.S. market — Emerald Water. Thanks to a strong creative strategy, the new name is simple and has enabled the Emerald brand to become increasingly relevant in the restaurant and retail environments.

LOGO DESIGN

LABEL AND PACKAGING DESIGN

ITALIAN MARKET LABEL DESIGN

WATER BOTTLE PACKAGING DESIGN

BEVERAGE PACKAGING DESIGN

PROMOTIONAL CAMPAIGN