Project Description
DELIVERING BRAND RECOGNITION, ONE BOTTLE AT A TIME
Smeraldina, an Italian-based bottler and distributor of premium artesian water, was looking to enter the U.S. market. Blu Sky used focus-group research to identify a lack of brand name recognition in the states and crafted a new brand specifically for the U.S. market — Emerald Water. Thanks to a strong creative strategy, the new name is simple and has enabled the Emerald brand to become increasingly relevant in the restaurant and retail environments.
LOGO DESIGN
LABEL AND PACKAGING DESIGN
ITALIAN MARKET LABEL DESIGN
WATER BOTTLE PACKAGING DESIGN
BEVERAGE PACKAGING DESIGN
