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Delivering Brand Recognition, One Bottle at a Time.

Smeraldina, an Italian-based bottler and distributor of premium artesian water, was looking to enter the U.S. market. Blu Sky used focus-group research to identify a lack of brand name recognition in the states and crafted a new brand specifically for the U.S. market -- Emerald Water. Thanks to a strong creative strategy the new name is simple and has enabled the Emerald brand to become increasingly relevant in the restaurant and retail environments.

BRAND IDENTITY

ITALIAN MARKET LABEL REDESIGN

ARTESIAN WATER PACKAGING DESIGN

SPARKLING BEVERAGE PACKAGING DESIGN

PROMOTIONAL CAMPAIGN

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