DISTINGUISHING A PHILANTHROPIC BRAND FROM A SEA OF COMPETITORS
American City Bureau (ACB), a capital fundraising firm for non-profit organizations, needed to distinguish themselves from other consulting firms. Blu Sky collaborated with the management team to identify new marketing materials needed to engage potential clients. The outcome: a logo refresh, newly designed website, templated sales proposals, market specific sell sheets, tradeshow booth graphics and a dynamic infographic highlighting their proprietary feasibility study process. The updated brand strategy increased ACB’s relevancy in the fundraising arena and further reinforced their consulting expertise.