H.B. FULLER CONSTRUCTION PRODUCTS BUILDS UP NEW BRANDING
In 2013 the TEC® brand of H.B. Fuller Construction Products updated its branding to reflect a commitment to those who inspire and build great spaces. The new look included an updated logo design and new tagline created to empower people to turn visions of more beautiful and functional spaces into a reality. Blu Sky worked with the brand management team to roll-out the enhanced branding which debuted at Coverings, an international tradeshow and expo for the flooring industry. Elements included a brand essence video, tradeshow booth design, multiple product launches, ad campaign and email blasts.