DELIVERING BRAND RECOGNITION, ONE BOTTLE AT A TIME
Smeraldina, an Italian-based bottler and distributor of premium artesian water, was looking to enter the U.S. market. Blu Sky used focus-group research to identify a lack of brand name recognition in the states and crafted a new brand specifically for the U.S. market — Emerald Water. Thanks to a strong creative strategy, the new name is simple and has enabled the Emerald brand to become increasingly relevant in the restaurant and retail environments.
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