REVO INFRARED AUTOMOTIVE PAINT DRYING
Global Finishing Solutions (GFS) came to Blu Sky with the challenge of re-launching its newest technology, REVO infrared paint drying equipment. GFS needed fast action to counter competitive threats. We helped assess the threats and then created a new REVO strategic messaging platform to powerfully state its advantages. With new key messages in-hand, Blu Sky then developed a new logo, sales materials, videos, PR and advertising campaign to aggressively position REVO in the market. At the key industry trade show, REVO sales leads were 10x the prior year and translated into sales in excess of the plan.