Many marketers and business owners know that they need to market their products and services, but the question is what should be included in their marketing strategy. Options include advertising, brochures, promotional items, trade show participation and much more - but what about digital marketing? One thing that is true of all people, is that [...]
A business website is arguably the most important marketing tool you have available to you. However, building a good website can be challenging. Back in the 90’s, we were building websites coded in HTML. There were no Google Analytics, barely any search engine optimization (SEO) and very few simple website content management systems (CMS) to [...]
For Business-to-Business (B2B) companies, writing frequent, thought-provoking blogs per month will attract more traffic to your site and sales leads compared to companies that do not blog. A good blog is a lot of work, but statistics support that blogs are good for business. Well written and relevant entries help establish the authoring company as [...]
If your company has just launched a new website, you’re likely preoccupied with the technical details and making sure that there’s a good user experience that makes sense. It’s a lot to think about, but don’t forget the importance of proper SEO, especially as it relates to keyword strategy. By proactively following SEO best practices, [...]
As you’re likely well aware by now, SEO is so much more than just the elements you can effect on your company’s website. There’s onsite and offsite SEO, and the various social platforms where you have a company profile also have their own SEO considerations to keep in mind. By properly optimizing for SEO across [...]
In order to serve up only the most relevant and high-quality search results to users, Google is constantly changing and fine-tuning their search algorithm. Sometimes these changes are almost imperceptible and result in no real change in ranking for a company website (and related blog posts). Other times, Google almost completely changes the rules of [...]
