Creative Agency

Learn How To Build A Great Creative Brief

2020-03-31T18:05:26-05:00By |Branding, Creative Agency|

Working on a creative project often requires some structural outlines to frame up your project goals. This effort is commonly called a creative brief. The creative brief itself can take on different shapes and contains a wide degree of details. For small projects, a one-page outline of the work to be completed and an image [...]

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How To Create a Powerful Fundraising Video

2020-03-30T23:02:38-05:00By |Branding, Creative Agency, Not-For-Profit, Video|

A well-crafted video can emotionally engage your audience in ways that reading a brochure, a website page or a pamphlet can’t. For a moment, you step into the interviewees’ shoes and you feel what they are feeling. Think about the last movies you’ve seen -- how they made you laugh or cry. Once a great [...]

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8 Steps for Building a Great Website

2020-03-31T18:04:11-05:00By |Branding, Creative Agency, SEO, Website Design|

A business website is arguably the most important marketing tool you have available to you. However, building a good website can be challenging. Back in the 90’s, we were building websites coded in HTML. There were no Google Analytics, barely any search engine optimization (SEO) and very few simple website content management systems (CMS) to [...]

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5 Ways to Get the Most from Your Marketing Agency Relationship 

2019-04-09T07:44:29-05:00By |Branding, Creative Agency, Logo Design, Website Design|

Though somewhat counterintuitive, one of the most challenging aspects of working with a marketing agency is telling them exactly what you want. That’s why it’s so important to put some structure around the working relationship with your agency. Here are some simple ways to make sure that you, the client, get what you need, and [...]

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10 Best Practices for B2B Blogging

2017-07-23T11:01:05-05:00By |Branding, Creative Agency, SEO|

For Business-to-Business (B2B) companies, writing frequent, thought-provoking blogs per month will attract more traffic to your site and sales leads compared to companies that do not blog. A good blog is a lot of work, but statistics support that blogs are good for business. Well written and relevant entries help establish the authoring company as [...]

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