Why Marketing with Videos Keeps Growing

2020-07-09T15:49:18-05:00By |Branding, Media, Video|

The use of video to sell products or services continues to explode. Why? Videos are engaging, multi- sensory, and fast and easy to consume. For marketers good videos captivate target audiences and are now easier than ever to produce. Here are some current growth stats for video on social media: Video views on Twitter have [...]

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A Look at Responsive Logos

2020-05-20T18:27:44-05:00By |Branding, Creative Agency, Logo Design|

Responsive logos are kind of a thing these days. Why? Well, we all look at brands on many different platforms including mobile, desktop, tablet, watches, etc. With screen sizes shrinking and varying, logos must be versatile and flexible. With that versatility, comes the need for the logo to be recognizable in every use. Responsive logos [...]

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6 Ways to Prepare for a TV Interview

2020-04-23T08:53:54-05:00By |Branding, Creative Agency, Media, Not-For-Profit, Public Relations, Video|

Public speaking, such as broadcast interviews, can be nerve-wracking, even for the most experienced person. There are a few ways you can prep yourself or your client to be an effective communicator on TV, or for any video interview. Blu Sky Creative recently helped a not-for-profit client prep for an appearance on a Chicago network [...]

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Learn How To Build A Great Creative Brief

2020-03-31T18:05:26-05:00By |Branding, Creative Agency|

Working on a creative project often requires some structural outlines to frame up your project goals. This effort is commonly called a creative brief. The creative brief itself can take on different shapes and contains a wide degree of details. For small projects, a one-page outline of the work to be completed and an image [...]

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How To Create a Powerful Fundraising Video

2020-03-30T23:02:38-05:00By |Branding, Creative Agency, Not-For-Profit, Video|

A well-crafted video can emotionally engage your audience in ways that reading a brochure, a website page or a pamphlet can’t. For a moment, you step into the interviewees’ shoes and you feel what they are feeling. Think about the last movies you’ve seen -- how they made you laugh or cry. Once a great [...]

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8 Steps for Building a Great Website

2020-03-31T18:04:11-05:00By |Branding, Creative Agency, SEO, Website Design|

A business website is arguably the most important marketing tool you have available to you. However, building a good website can be challenging. Back in the 90’s, we were building websites coded in HTML. There were no Google Analytics, barely any search engine optimization (SEO) and very few simple website content management systems (CMS) to [...]

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5 Ways to Get the Most from Your Marketing Agency Relationship 

2019-04-09T07:44:29-05:00By |Branding, Creative Agency, Logo Design, Website Design|

Though somewhat counterintuitive, one of the most challenging aspects of working with a marketing agency is telling them exactly what you want. That’s why it’s so important to put some structure around the working relationship with your agency. Here are some simple ways to make sure that you, the client, get what you need, and [...]

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10 Best Practices for B2B Blogging

2017-07-23T11:01:05-05:00By |Branding, Creative Agency, SEO|

For Business-to-Business (B2B) companies, writing frequent, thought-provoking blogs per month will attract more traffic to your site and sales leads compared to companies that do not blog. A good blog is a lot of work, but statistics support that blogs are good for business. Well written and relevant entries help establish the authoring company as [...]

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